Global Creativity & Media Agencies

WEEK 10
This week, we were given a lecture on Global Creativity & Media Agencies. As we know, there are many media in communication such as the advertisement, facebook, television, radio, and many others.However, trend are moving rather fast. Years before, people used to watch television daily. However research has shown that society nowadays depends more on Youtube and Facebook.

We discussed about advertising field in class. Advertising is a medium of communication relayed from  companies to persuade consumer to purchase their products.Advertising is through various forms such as magazines, TV, radio, print ads, billboards, etc.

 

Since, more competitions exists in the ad industries, new, fresh creative ideas had to be conducted.Examples would be as below :

*** In conclusion, creativity is the keypoint to the survival of any industries.Consumer nowadays would think twice before purchasing .So, a more effective way of relaying messages have to be created.

SOURCE : GOOGLE IMAGE

Creativity in Art,Design & Multimedia

WEEK 9 CREATIVE STUDIES

Creativity were born in many ways through art, design and multimedia.Back in Renaissance, society voice out their freedom and creativity. Starting 19th century, art is recognised to be not only as creativity but it alone was.

Creativity were different to every individual. For examples, there are the  dadaist. "Dada is a state of mind... Dada is artistic free thinking...Dada gives itself to nothing", said Andre Breton. In short, dadaism is an European artistic and literary movementflouted conventional aesthetic and cultural values by producing works marked by nonsence, travesty , and incongruity.(http://www.thefreedictionary.com/Dadaism)

Dadaist make critique about humanism whereas surrealist makes weird art visually. One of the dadaist example would be Raoul Hausmann,the cofounder of the Berlin Dada movement and creator of photomontage.  Photomontage is made by cutting and pasting papers and photograph to make a composite photograph.

 Raoul Haussmann

                                                  [Source of pic : Google image]
Below are some of his artwork:

 

OTHER CREATIVE ARTWORKS:

 

SOURCE OF PIC: GOOGLE IMAGE

Random Association

WEEK 8
Another week with the start of a new topic. Well this time, we learnt about "Random Association". Being an individual, well we commonly have what we called a writer's block.It is like a blockage to the process of creative thinking.

Hence, this is where the random word stimulation comes in handy. It is proven to be an effective technique to access the subconcious mind while utilizing the access of information . We use a random word to create new ideas on the subject.

Using random association, we were to complete an exercise

on " How to make a person stop smoking in 6 months

time?".

 RANDOM WORD: TRAFFIC LIGHT

 

 COLORS
~ Create a color danger indicator. Yellow represent danger

                  while red shows critical stage. That means red

       can inflict health damage.

METALS

~ Put metal fragments in certain parts of the cigarette bud. Once

              the flame reach that point, temperature becomes hot and thus  unable to be smoked. 

     

DIRTY

~ Add dust fragments in the cigarette. People will

                                  stop smoking becoz they tend to suck it & cough badly. 

 

SIGN

~ Place sign on the cigarette such as a poisonous scorpion

            as it is a metaphor for danger.                                                           



JUXTAPOSITION

WEEK 7

Juxtaposition is the act/instance of placing two things side by side literally or figuratively through contrasting images/idea/motives.It is used in the world of design or anywhere else to catch the attention of audience that would make them stop and think about the meaning of the text.

 

 EXAMPLE ARE THE IMAGES BELOW:

Computer mouse placed over a bed of colorful children's marbles,

symbolic of the juxtaposition of work and play

Juxtaposition :World with & without colors.

 Next, is the class exercise 

* STEP 1: Think of 3 pairs of number between 00-99

* STEP 2: Refer to the image below and pair two words together

                 according to the chosen number.
* STEP 3: Make a sentence & draw image.

.......MINE ARE 19 ( Flower rain), 68(Duck wood) & 94 ( Leave mountain)

THE NEXT STAGE :
Then , there is also the " How Merger Goes Wrong ". We were asked to draw images combining two animals  in merging process that couldn't survive. Well , in accordance to our own creativity. Here are my drawn images :D



 

 Lastly would be the analogy. Here is a poem based on the analogy of mortar & pestle based on man and woman.

Just like mortar and pestle in a set,

man needs woman and woman needs man.

Man is the pestle.

Woman is the mortar.

Where pestle represents energy

and mortar as a base of necessities.

Both are in need of each other,

 bound to be linked in the universe

whether we like it or not.

~THE END~

 



Mortar & pestle

WEEK 6 CREATIVE STUDIES

The mortar is a bowl, typically made of hard wood, ceramic or stone. Coming in a set with pestle, a heavy club-shaped object, the end of which is used for crushing and grinding,it is also sometimes referred to as an "Apothecary Grinder"
(http://en.wikipedia.org/wiki/Mortar_and_pestle)

This week, Mr.Radzi gave us a lecture about mortar & pestle.It is similar with the mind-mapping concept,whereby just like the"MORTAR & PESTLE"set,mind map is divided into logical and associated mind map.
The lecturer told us to create a different purpose of mortar and pestle aside of how it’s normally used.

HERE IS WHAT I CAME UP WITH :D